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Prüne, Zebra Bring RFID to Fashion World

Family-owned fashion specialist uses RFID for inventory management, omnichannel sales.

RFID is making headway in the retail market worldwide. Brands see many advantages to the use of RFID technology, from ensuring inventory availability to connecting with customers. PrĂĽne, a family-owned fashion business in Argentina, designs and produces high-quality goods worldwide, from accessories such as wallets and handbags to jackets, clothing and shoes. They have a passion for fashion and want to make sure that their customers are taken care of. Mercedes Marques, project manager for PrĂĽne...

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